It also includes customer acquisition strategies like promotions and affiliate programs.
Today’s customer is a multi-faceted beast. They want to be heard and understood, but they also want to be entertained, inspired and inspired again. This is why brands are paying more attention to their online marketing efforts these days, and retargeting campaigns are an effective way for them to do so. In the past, many marketers have asked questions like: „Is my retargeting campaign effective?” or „How can I reduce my ad budget.” One of the most common answers is that retargeting campaigns are not effective in reducing costs because they don’t reach the right audience for them (i.e., those who already clicked on your products or purchased them).
By using AI, marketers can feel like they are at the center of their campaigns. They can have access to data that is usually not made available to them and be able to use it as a basis for their creative work.
Marketers who prefer not to rely on content from third parties can make use of AI-based research tools. This way, they do not need to pay for external agents but instead use the data created by their own employees as well as those accumulated through social media.
It is easy to forget that marketing online is still a relatively young industry. In fact, it can be argued that online marketing started only after the invention of print advertising. It wasn’t until recently when the technology developed by digital agencies allowed for mass-scale ad sales for any reason, which made it very hard for advertisers to get their message across.
Online marketing has grown into a multi-billion dollar industry, with huge opportunities and challenges at every turn. The advent of massive platforms like Facebook, Instagram, Google+, Twitter and Tumblr have given marketers the ability to have an immediate conversation with their target audience on a variety of channels. This is a boon since they can target millions of people in one go without having to resort to expensive coupon campaigns or hack out banners from graphic designers’ websites.