Today, about half of online advertising uses online channels to reach target audience. The reason for this growth is not only because people are using more internet channels but also because marketers have found that traditional media like TV and radio do not work as well in today’s economic times.
As a marketer, you need to understand what your client needs and wants. You have to be able to do this with precision, using the right medium and the correct strategy. A timely message is one that can get out quickly enough. The kind of content that will get your customer’s attention is one that is relevant to them where they are now and where they are going.
Marketing online includes building relationships with customers on social media networks, in advertising campaigns on websites, in marketing emails and other digital communications channels and even in support calls or chats with customers. The marketer must integrate all these different channels into a 1-to-1 relationship by creating an atmosphere of trust between them so as not to waste time writing irrelevant pages or from existing customer feedback into an email or SMS engagement strategy.
One of the biggest challenges that marketers have to face today is how to improve their online image.
If a particular brand wants to change its image and create a different image, then it needs to invest in considerable amount of money each year at an average rate of 15-20% than before.
There are various ways which could be used for this purpose. But the best way would be for brands to use social media platforms like Facebook, Twitter and Instagram as well as other content sharing platforms like YouTube etc. These platforms have the capability of generating enormous amounts of traffic, popularity and buzz which can help in creating positive impressions online.